SILICONCORE APPOINTS LAILA HEDE JENSEN

SiliconCore Technology has appointed Laila Hede Jensen as Vice President of Sales, Europe to drive awareness and visibility of its revolutionary Common Cathode technology.

Joining from global electronics company Samsung where she was Head of Global Accounts, Jensen will be responsible for steering SiliconCore’s pan-European growth strategy and bringing its innovative LED displays to new markets.

Jensen is an expert at introducing new and emerging technology platforms to the industry having previously worked for LPD manufacturer Prysm as Director of Sales for Europe, Russia and Africa. Her responsibilities in that role included the overall management of Prysm Europe, planning and managing sales and strategy, delivering technical product training, demos and showcases, product development as well as project managing installations, support and maintenance. The role also heavily relied on developing new business leads and maintaining strong relationships with end users, strategic vertical partners and distributors alike.

Steve Scorse, VP EMEA of SiliconCore, comments:

“Over the last year SiliconCore has made some game-changing developments within LED display technology which are taking the industry by storm. With the right execution and delivery of our growth strategy we can truly revolutionise the industry and change perceptions of what is achievable with high resolution, close proximity LED displays. Combining a wealth of knowledge and experience with her industry contacts across Europe, we believe Laila is the right person for this challenge and are delighted to welcome her to the team.”

Laila Hede Jensen comments:

“Having pioneered the development of Common Cathode technology and differentiated itself from other LED manufacturers, SiliconCore is continually innovating to remain the best in its field and I am excited to becoming a part of that and expand to new markets across Europe.”

SiliconCore will be exhibiting on booth 10-K110 at ISE 2015 next month where new and existing customers can meet Jensen. To book an appointment, please email laila@silicon-core.net.