Dolby Gallery

 
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THE EXPERIENCE

Walking into the lobby at the Dolby Gallery Headquarters in San Francisco, visitors are greeted by a 62ft 1.9mm LED display. Exhibiting works of digital art, Dolby has created an immersive brand experience from the moment visitors enter its building. 

BEHIND THE SCENES

A 62ft Orchid 1.9mm LED display was installed, which L-shapes around a corner in the lobby. The screen provides the creative business with a visual impact from the moment clients and staff enter the building. Adding to the immersive experience is a 52-channel, surround-sound Dolby Atmos system that includes 34 subwoofers.

Dolby Gallery continues to update the content used across the 62ft display, and in 2018, Studio Daily was enlisted to create 3D animated content inspired by the futuristic, sci-fi, film noir genre that includes films like Blade Runner 2049 and The Fifth Element. The content loops on a seven minute cycle providing viewers with consistently changing visuals that help create the experience through lighting and movement.

 
 

About the display

 
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ORCHID 1.9MM

With full HD resolution achieved at 165” diagonal measurement with an exact 16:9 aspect ratio, the Orchid-HD 1.9mm is the perfect display solution for corporate presentation suites and lobbies, captivating retail platforms and command and control centers. The true seamlessness of the Orchid LED cabinets ensures that no crucial details are lost in the margins (or hidden by bezels).

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