AKQA

THE EXPERIENCE

Runners attending an indoor 50 minute treadmill class in a retail environment on New York’s Fifth Avenue, are immersed into the green landscapes and terrains of some of the world’s wonders. Showing athletes that running can really take them anywhere. 

BEHIND THE SCENES

In partnership with ideas and innovation experts AKQA, for Nike, our Magnolia 1.5mm LED display was chosen for its incredible ability to mimic reality; 12.5 million pixels, deep grey scale, high contrast and wide colour gamut make for a video wall the runners could completely lose themselves in. 

The footage was shown on the awe-inspiring, seamless 363” diagonal display reaching up to 10.6ft high and 28.3ft wide. In addition to these specifications, the vivid display is bright enough for retail application at 2000 Nits and has a low total power consumption of only 9.94kW, thanks to our patented Common Cathode technology.

“The color, contrast and resolution were nothing like we had seen before. Ever since that installation, we’ve used SiliconCore as our gold standard for display technology.”

Nick Mitrousis, Group Technical Director at AKQA

About the display