Air Jordan
THE EXPERIENCE
The new Air Jordan store in Toronto provides an immersive experience across its three-storey building, enabling customers to interact with the brand via a video game connected to the LED displays.
BEHIND THE SCENES
On the building’s third floor, known as Center 23, AV Integrator and Digital Signage Specialist Advance, installed two 12.6ft x 7ft Magnolia 1.5mm displays, which are used as part of a Michael Jordan interactive game to measure each player’s agility level compared to Michael Jordan’s.
Each display has its own audio zone, easily controlled with an Apple iPad Mini. The video processing is fed from an XBOX Kinect video signal, managed by PCs in the central rack room, split into two for each LED display.
About the display
Products
