Air Jordan Store

Client

Air Jordan

Technology

Magnolia 1.5mm

Location

Toronto

The new Air Jordan store in Toronto provides a totally immersive experience for its customers across its three-storey building.

On the building’s third floor, known as Center 23, AV Integrator and Digital Signage Specialist Advance, installed two 12.6 foot x 7 foot Magnolia 1.5mm displays, which are used as part of a Michael Jordan interactive game to measure each player’s agility level compared to Michael Jordan’s.

Each display has its own audio zone, easily controlled with an Apple iPad Mini. The video processing is fed from an XBOX Kinect video signal, managed by PCs in the central rack room, split into two for each LED display.